Watts 2002 / Centola 2010 complex-contagion on networks: opinion only spreads via multiple-source reinforcement (vs simple-contagion single-source); percolation-threshold determines outbreak vs containment.
Watts 2002 / Centola 2010 complex-contagion on networks: opinion only spreads via multiple-source reinforcement (vs simple-contagion single-source); percolation-threshold determines outbreak vs containment.